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Where Are We Based?

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The Specs Place (formerly known as Newbold Opticians) are opticians based in Longton, Stoke on Trent in Staffordshire. Our business has been established since 1919. If you’re from Fenton, Hanley, Burslem, Tunstall or Blythe Bridge then why not give a new optician a try?

We have more of a connection with our customers rather than the commercial outlets that you may find with SpecsaversĀ or boots for example. We care for our clients and we go the extra mile to ensure that you’re 100% satisfied with the service that we offer here at The Specs Place. We offer a wide range of services, this includes:

Eye Tests

New Lenses

Visual Stress Assessments

Dyslexia Glasses

New Frames & Lenses


Here is why you should give The Specs Place a go. Firstly, we are a friendly team of opticians based in Longton and we have plenty of history surrounding our practice. We make sure that your every need is catered for, so no matter what you need, from contact lenses to prescription glasses. We make sure that we can provide a 5 star service. Our team is full of expertise in the optical industry and no matter what you need there is definitely someone in our lovely team that can help you!

Our clients are all across Staffordshire including:

Hanley, Longton, Fenton, Stoke, Burslem, Tunstall, Cannock, Alsager, Biddulph, Blythe Bridge, Penkhull, Newcastle under Lyme, Talke, Keele, Kidsgrove, Stafford, Etruria, Forsbrook, Endon, Blurton, Werrington, Bucknall, Cheadle, Norton, Milton, Lichfield, Rugeley and many more!

If you would like to get in touch with the wide range of services that we offer here at The Specs Place then be sure to give us a call on 01782 330803. Or you can get in touch with us via our contact form. Then one of our friendly team will be sure to get back to you as soon as possible to help you with your query.

We hope you have a great day and enjoyed this article giving you a bit more of a background into our fabulous company! We look forward to hearing from you soon!